Tom Smith from InformationWeek makes a great point about the proliferation and longevity of blogs:
The number of blogs has increased 100-fold since 2003 to 50 million. In addition, the total has doubled every six months for about two years, according to a new report quantifying the blogosphere by Technorati. In July alone, there were 1.6 million blog postings daily, or 18.6 per second. Two blogs were created each second of each day.
While the report and its author say the rate of blogging activity and growth can't continue, the data begs many questions about the direction of blogging: Are quality blogs simply getting lost in the noise? Or more precisely, is quality even relevant in the blogging world? How do you find blogs worthy of consistent return visits when the universe of blogs has reached into the tens of millions? If you do have a quality blog, is it even possible to build a sustainable audience and consistently deliver valuable (or entertaining or insightful) information to readers?
I do think that we're getting to a point where there IS a lot of noise. But if you are an informed reader, you can easily make the distinction between a quality blog and someone who is just spewing. Starting a blog is easy but maintaining it and finding a voice in a sea of very opinionated industry insiders is challenging. I do agree that over time, they will consolidate, like any other market. However, I am constantly amazed at the breadth and depth of blogs and continue to discover blogs of note in every walk of life -- from ones dedicated to niche software markets to ones on fashionable purses. I mean, the key is community, right? As long as you can build and sustain a community interested in a certain topic, consistently providing updated and interesting information, then you are hardpressed to find another one just like it.
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